Why Digital Menu Boards?

 
 
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The benefits of Digital Menu Boards are broad; there are the measurable return on investment (ROI) figures of sales uplift and margin per transaction, as well as soft ROI benefits such as reduced perceived waiting times and an increase in customer satisfaction.

HARD ROI BENEFITS OF DIGITAL MENU BOARDS

  • 100% of Restaurants Saw a Sales Lift.

  • Average sales uplift of 20%

  • Average increase of margin per transaction of 2.5%-3%

  • 29.5% of customers find digital menus influential for purchase of a product

  • 1 in 5 people make an unplanned purchase after seeing items featured on digital screens

Example sales uplift figures based on 5-25%:

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